Reconnecting people with the natural world, by making it easy and fun to identify species and learn more about them. Also, advancing scientific research and creating a permanent archive for humanity of the planet’s species. New electronics and digital technologies—smartphones, tablets, GPS, digital cameras, widespread internet access—have been luring adults and children into spending more time indoors and more time looking at screens. Yet these same technologies hold the capacity to lure us back outside and give us a fresh look at the natural world. Finding Species develops cutting edge methods to photo-document and inventory species. Its unique, standardized photographs capture field characters of species in a way that is beautiful and scientifically valuable. Finding Species writes profiles of species to accompany these, using non-technical terms. The photographs and texts are incorporated into new technologies as well as in print. These can give any individual—scientist, land manager, government official, school child, and naturalist—the ability to identify species and to understand the natural world to a degree unmatched at a time in human history.